Since India has a lot of diversity, we are looking at content
players across various languages.
Also, as the volume of their OTT content delivery grows, content publishers are looking at content
delivery as an area of competitive differentiation and in-house expertise.
Overall, just 26 percent say they are effective at content
marketing, the creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain clients/constituents.
For example, if you are looking at content
of the history of Ireland, contextual navigation might show you links to travel to Ireland, Irish cooking, or Irish literature.
In 2014, a whopping 71% of companies plan on increasing their content marketing budgets, according to Curata's "Content Marketing Tactics Planner." "That's certainly in line with what I've seen--and what the CMI research also has found over the last couple of years," says Robert Rose, chief strategist at Content
Marketing Institute (CMI).
They are engaging in what we at Content
Marking Institute (CMI) like to call "clever advertising." Recently, I sat through a "content marketing" presentation where the presenter showed a number of case studies and talked about how the brands were leveraging the power of content marketing to grow their businesses.