"Colgate Optic White Advanced products represent years of research and development and receiving the ADA Seal of Acceptance
under-scores our commitment to making the best at-home whitening toothpastes on the market."
A core component of the initiative is to give premium in-store and online placement and promotion of dental care products--from mouth rinses, toothbrushes, toothpastes, floss/interdental cleaners to sugar-free gum--that have received the ADA Seal of Acceptance
The ADA recommends that consumers purchase products that have the ADA Seal of Acceptance
to ensure products are safe, reliable, and effective.
The American Dental Association has announced that five series of the Oral-B Oscillating-Rotating-Pulsating Power Toothbrush are the only power toothbrushes to receive the ADA Seal of Acceptance
. The ADA Council on Scientific Affairs accepted the power toothbrushes based on the finding that the products are safe and effective in removing plaque and helping to prevent and reduce gingivitis when used according to instructions.
If you really want to change your smile, look for items with the ADA Seal of Acceptance
and talk to your dentist.
ADA Seal of Acceptance
Program: Toothbrushes [online].
OTC desensitizing products lack strong evidence to support their use, although some stannous fluoride dentifrices have the ADA Seal of Acceptance
for safety and efficacy.
"I recommend toothpastes with fluoride and that have the ADA Seal of Acceptance
. There are numerous oral rinses that can be used as adjuncts, and the brand used depends on individual preferences.
When faced with the wide array of whitening products in the drugstore--from strips to trays to special toothpastes and mouth rinses--the ADA Seal of Acceptance
is a helpful tool.
The ADA Seal of Acceptance
is typically awarded for a five-year period, after which manufacturers must reapply in order to continue using the Seal.
"Now the ADA Seal of Acceptance
makes perfectly clear to dental professionals and consumers that chewing Wrigley's Orbit, Extra and Eclipse sugar-free gums is a convenient and portable way to help maintain and improve oral health."
Purchase oral care products that are safe and effective (and may carry the ADA Seal of Acceptance