opt-out

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opt-out

(ŏpt′owt′) [L. optare, to wish for]
To choose not to participate in a program or not to receive information about a particular product or service. In health care, to decline to participate in a recommended program, e.g., in health screening, vaccination, or research.
References in periodicals archive ?
A few years back, Constant Contact reached out to consumers to find out why they choose to unsubscribe from marketing emails.
An example of an unsubscribe mechanisms created by the CRTC can be found here [2] (under "Sample Forms" near the end of the page).
Another reason why unsubscribes are not that bad is because they give you a more accurate picture of who is actually interested in your products and services.
According to the Verge, clicking the button won't lead one through the marketers' standard unsubscribe dialogue though, it will instead have Google send an automated email to the marketer requesting that it removes the user from future mailings.
Audiotrieve speculated that noncompliance could have been even higher, because the company did not verify whether physical addresses were correct or if using the unsubscribe option would work when these items were included in the e-mail.
To unsubscribe, address the e-mail as above, except replace the word "subscribe" with "unsubscribe.
If you are sending out bulk e-mails without a working unsubscribe facility you are a spammer and you need to go and re-evaluate your life.
But giving false information about how to unsubscribe is a crime.
It makes no sense to begin an e-mail with boilerplate or unsubscribe information.
1 features a new Unsubscribe Message report and four new double-byte character sets, bringing its total language capabilities to 15 character sets for the composition of messages in over 50 languages.
A listserve is an electronic mailing list, and you need only an e-mail address to subscribe and may unsubscribe at any time via e-mail.
They eventually imbedded a link to unsubscribe or change preferences right into the e-mall, and they were blown away because their subscription rate went up.