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Tombstone Advertisement

   Also found in: Dictionary/thesaurus, Financial, Encyclopedia 0.01 sec.
Tombstone Advertisement
An advertising layout format in which the ‘copy’ is a white field with text surrounded by a black border, often carrying a message with a potentially negative impact

tombstone advertisement
Media & medicine An advertising layout format in which the 'copy' is a white field with text surrounded by a black border, often carrying a message with a potentially negative impact. See Cigarette advertising.


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For now, an issuer can place tombstone advertisements, but it's limited to a simple announcement and a phone number that interested investors can call for additional information and a prospectus.
About The Tombstone Marketing Service StockPower recently obtained approval from the SEC to allow public companies to broadly market their DSPPs via tombstone advertisements on the Web within regulatory guidelines.
 
 
 
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