teaser advertising

teaser advertising

Advertising for a product that has not yet come to market. See Advertising.
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John Lewis has launched a teaser advertising campaign for their Christmas advertising campaign.
Following a heavily prominent teaser advertising campaign over the last few days, in which the misnomer "a political party with no politicians" was left unqualified, and with Monday's date displayed for dramatic effect, the founding members held a news conference to explain what the new party stands for.