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subconscious memory

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subconscious memory,
a thought, sensation, or feeling that is not immediately available for recall to the conscious mind.


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The customer sees your logo and name every time they use the mug or stein, and each time they do it is reinforcing brand awareness in their subconscious memory.
There is also the subliminal factor, and the fact that anybody scanning adverts in directories or magazines might be unaware of what they saw, but when the need arises they will think of your product because it was imprinted into their subconscious memory.
 
 
 
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