social marketing


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social marketing

a nursing intervention from the Nursing Interventions Classification (NIC) defined as the use of marketing principles to influence the health beliefs, attitudes, and behaviors to benefit a target population. See also Nursing Interventions Classification.

social marketing

The systematic application of marketing alongside other concepts and techniques to achieve specific behavioural goals for a social good.
References in periodicals archive ?
A social marketing approach to increasing breast cancer screening rates.
However, social marketing (as it is known) is still relatively scarce in many developing countries which is where socially desirable behavioural changes are most needed.
StreamSend, a leading email marketing service provider and creator of the social marketing tool suite StreamSend Share, enjoyed record growth in 2012, the best year in its fifteen year history, driven by its innovative approach to bring the power of social sharing to email.
31, 2015, Social Touch, a leading Chinese mobile social marketing solution provider for enterprise, announced its series D financing, around 60 million dollars, led by Legend Holdings Corporation (hereinafter referred to as Legend Holdings; stock code: 3396.
Benjie Neeley has joined Jump Start Social marketing team and will be project manager for App Design and development.
European Youth Tackling Obesity will involve partners across England, Spain, Portugal and the Czech Republic developing peer-led social marketing campaigns in a range of settings to promote healthy eating and physical activity amongst young people aged 13-16 who are vulnerable to obesity.
By investing in the region now, we are positioning Socialbakers to help both global and regional brands to benchmark and optimize their social marketing performance.
Walters, a consultant who conducts marketing workshops and seminars for libraries, teaches social marketing courses at Regis U.
FOUR social media specialists from Wirral marketing agency ICE have taken part in an international social marketing conference.
Although government programmes are still the largest family planning providers, the contraceptive needs of poor populations are increasingly being met by independently managed contraceptive social marketing programmes, accounting for 6% of contraceptive prevalence and 20% of birth spacing methods used in developing countries in 2004-05.
A NEW student-run journal is providing practice-oriented learning in the fields of public health communication and social marketing.
Positioning Social Marketing as a Planning Process for Health Education (pg.