social influence


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social influence

The impact of peers, family members, educators, or colleagues on a person's thoughts, feelings, and behaviors.
References in classic literature ?
Never mind what the business was; it suffices to say that it was a good beginning for a young man like Tom, who, having been born and bred in the most conservative class of the most conceited city in New England, needed just the healthy, hearty, social influences of the West to widen his views and make a man of him.
Nor can it be swayed by wealth or political or social influences.
The social influence of brand community: Evidence from European car clubs.
Once again underlining the importance of developing digital social media applications throughout the beverage alcohol industry--from retailers to suppliers--Diageo's Captain Morgan Original Spiced Rum has released Captain's Conquest, a mobile social game that rewards players for real-life exploration, adventure and social influence by transforming cities into the open seas and encouraging players to navigate Captain Henry Morgan's world, the company says.
BeautyStat members have both demonstrated high engagement, as well as three times the social influence of average consumers, according to the company.
They address the causes of psychological problems in self and identity, self-regulation, interpersonal processes, social cognition, and emotion; assessment and diagnosis; and interventions and clinical interactions like self-directed change, social influence processes and persuasion in psychotherapy, transference, and group psychotherapy.
However, to really connect to their customers' social context and to make the most out of their investment in social marketing, companies must look beyond social media and examine how they can leverage social influence on a broader scale," explained Ran Shaul, Pursway co-founder.
UTAUT has four core determinants: performance expectancy, effort expectancy, social influence and facilitating condition.
The most powerful force over human behavior is social influence.
But it should not be ignored, because even the incremental effects of social influence may be strong enough to determine the success or failure of other interventions.
Friend will advise companies on digital marketing strategies and will cover social influence marketing, which Mr Tomlinson describes as "online PR with feedback".
But several difficulties underlie this prima facie natural hypothesis of social influence.

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