Because the situational theory of publics and the theory of reasoned action both examine the motivational antecedents that lead to information activities and other behavioral intentions, recent research has proposed a new theory of situational support that combines variables from both theories (McKeever, 2013; McKeever, Pressgrove, McKeever, & Zheng, 2016).
Specifically, the theory of situational support uses problem recognition, constraint recognition, involvement recognition, attitudes, and subjective norms as independent variables to predict situational support, which is a combination of information activities and other behavior intentions.
While the initial theory of situational support research (McKeever, 2013) has been replicated and extended by researchers using nationwide survey data from diverse U.
To refine an emerging theoretical framework and to learn more about the current context of nonprofit fundraising in China, this study replicated the existing theory of situational support research by conducting a survey in August 2014 in Beijing, China (N = 586).
And some scholars have combined the situational theory of publics with the theory of reasoned action to develop a theory of situational support, which explains more variance in the dependent variables of interest in the context of nonprofit communication and fundraising (McKeever, 2013; McKeever et al.
They combined the two theories and proposed an emerging theory of situational support.
RQ1: Does the existing model for the theory of situational support (see Figure 1) apply in the cultural context of China?
That was the purpose of the current study, which explored the emerging theory of situational support in an international context to determine if the theory applied to fundraising and nonprofit communication in China.
Specifically, the Municipal Services Division provides both ongoing and situational support
to local governments including water and wastewater services, capital program design and deployment, construction management, finance and accounting, grant identification, development and implementation and more.
This support includes, but is not limited to, individual and group therapy, family therapy, specialized groups, crisis management and intervention, on-going situational support
and medication management.