semantic differential


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semantic differential

a method for measuring affective responses or attitudes to objects or events by asking people to rate the object or event along a bipolar scale, for example ranging from good to bad.
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We demonstrated transfer of meaning from the facial expressions to previously meaningless stimuli with different measures and procedures, such as a semantic differential (Bortoloti & de Rose, 2009; Bortoloti, Rodrigues, Cortez, Pimentel, & de Rose, 2013; de Almeida & de Rose, 2015), semantic priming (Bortoloti & de Rose, 2011 a), event-related cortical potentials (Bortoloti et al.
This dimension of choice sounds very much like the 'evaluation' dimension of the semantic differential.
Semantic differential scaling presents a scale of brightness along a brightdim axis, for example 1 (too dim) to 6 (too bright).
Wood color parameters were measured, followed by a survey using a Semantic Differential scaling method to discern the consumers' mental perception toward the wood products.
The sample, comprised of 57 undergraduate-level business students from a mid-sized public university in the deep South, responded to a semantic differential measure that rated the concept $700 BILLION BAILOUT.
If the participant did use the flavor strip, they were asked to rate the pleasantness of the taste, using the sum of three 9-point semantic differential scales developed by Ellen and Bone (1998), agreeable/disagreeable, pleasant/unpleasant, and good/bad.
We attempted to make the instrument as accessible as possible to our respondents by using Osgood's, Suci's and Tannenbaum's semantic differential method (Oppenheim 1992:236-241) for the first four subsections (General atmosphere, Music, Moves and routines, and Instructor) as well as a rating scale.
The semantic differential method was further applied emphasizing on both modern and traditional gender characteristics.
Participant satisfaction with the program was assessed with a semantic differential scale (SDS).
Two commonly used types are Likert and semantic differential.
A semantic differential ranging from I to 9 is used to rate each item.
It is doubtful, though, if any of the studious Mordin's myriad punting guides owe much to one intriguing theory that came to my notice this week based on Osgood's Semantic Differential Scales.

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