First, secondary survey
analysis requires less money, less time and fewer personnel and thus is an attractive option when funding for a research project is limited or nonexistent.
The report is published every six months and is the result of a primary survey with specialised analysts, broad experience in the local telecommunications market, and a secondary survey
involving official statistics, regulation agencies and specialised media.
This report contains insightful primary and secondary survey
data conveying the key trust-orientated issues for consumers; a detailed analysis of consumer attitudes regarding issues across the packaged goods sectors and buying behaviors; a review of NPD and marketing campaigns utilizing best-practice principles of trust building branding; and Detailed Action Points pinpointing how to devise effective marketing concepts that will help to (re)build trust.
The endnotes reveal that the text is largely based on a tapestry of secondary survey