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which controls almost 45% of the department store beauty business, moved into the mass market with the purchase of Sassaby Inc.
Cracking the top 10 in eye mascara volume was jane by Sassaby, a brand recently purchased by Estee Lauder Co.
4% dollar gain in 1997, while the three-year-old Jane by Sassaby line, which was recently acquired by Estee Lauder Inc.
Evidence of that strategy can be seen in huge Jane by Sassaby cosmetics displays, Revlon Street Wear's domination of end-cap promotional space and the presence of children's beauty sections in the Target Greatland outlets.
Culturally, today's teenage girls have a sense of their own importance that we have never seen before," says Don Pettit, senior vice president of jane by Sassaby, the teen cosmetics company recently acquired by Estee Lauder Inc.