conceptualization of explicit race salience
does not explain studies
Given its likely influence on survey response patterns, sport marketing researchers would benefit from increased understanding of how respondent characteristics are related to topic salience
(Anseel et al.
The represented participants also represent the essence of the program, given that they occupy the field of Ideal with a high degree of salience
on account of the size of their representation and what is said, shown in bold letters.
By integrating a relationship marketing approach aimed at retaining students, recruiting students, and increasing alumni giving, the COB employed certain relationship-inducing factors under the Identity Salience
Model of Relationship Marketing Success by Arnett, German, and Hunt (2003).
In order to analyze the stereotypes' prominence we used three types of salience
indices developed by Smith (1993), Smith et al.
1999) reveals that shareholders are privileged in the hierarchy of stakeholder salience
In doing so, this study: 1) examines the influence of HIV conspiracy beliefs on having had an HIV test using a non-marginalized population of African American women; 2) explores the influence of racial-identity salience
on being tested for HIV; and 3) introduces and employs a culturally relevant scale to assess self-efficacy in getting tested for HIV.
Among our four types of coded S/R, religious salience
was the most commonly used, as it was used in 26% of the theoretical discussions about religiosity.
Conversely, the third hypothesis--that religious salience
at T1 would predict lower levels of substance use at T2--was unconfirmed.
3) To examine the relationship between issue salience
and perception of media credibility
We posit that fatherhood role salience
has important implications for understanding the link between work and parenting outcomes, such that if fatherhood is of low value or if fathers perceive themselves to be doing more than their fair share of childcare, they may experience greater work-to-family conflict as well as more negative parenting behaviors or experiences.
Such policies may heighten the salience
of the professional identity, thereby reducing the risk that individuals will subordinate their professional responsibilities in favor of deference to organizational aims.