retail dentistry

retail dentistry

[rē′tāl]

Etymology: ME, retailen, to divide into pieces

the practice of fee-for-service dentistry in an exclusively retail environment, such as a shopping center or a department store, with the specific intention of attracting the customers of that retail environment by using the marketing techniques of the retailers involved.

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retail dentistry,

n fee-for-service dentistry practiced in an exclusively retail environment (e.g., shopping center, department store) and directed to the clientele of that retail center, using the marketing technique of the parent retailer.