retail dentistry

retail dentistry

[rē′tāl]
Etymology: ME, retailen, to divide into pieces
the practice of fee-for-service dentistry in an exclusively retail environment, such as a shopping center or a department store, with the specific intention of attracting the customers of that retail environment by using the marketing techniques of the retailers involved.

retail dentistry,

n fee-for-service dentistry practiced in an exclusively retail environment (e.g., shopping center, department store) and directed to the clientele of that retail center, using the marketing technique of the parent retailer.
References in periodicals archive ?
Although retail dentistry and insurance plans are "bringing the patients in in droves," they are also losing them almost as quickly, Dana asserts.