recency effect


Also found in: Dictionary, Wikipedia.

recency effect

(re'sen-se)
The tendency to recall recent events under the assumption that they are normal even if they are abnormal. This effect may sometimes result in misdiagnosis.
Synonym: recency bias
References in periodicals archive ?
Of the two, the recency effect is most pertinent here given its ability to conceptualise the way the pornography and violence towards women become fused in the novel.
The primacy effect causes consumers to favor brands they saw advertised first, while the recency effect causes consumers to favor brands they saw advertised most recently (Brunel & Nelson, 2003; Biswas, Grewal, & Roggeveen, 2010; Longinova, 2009; Murphy, Hofacker, & Mizerski, 2006; Scott, 2005).
Gruber (1987) proposed the recency effect as the framework for extending Baldwin and Howard's (1983) study.
This further implies that when confidence is low, a recency effect is more likely to occur as a consequence of the contrast effect.
Since the primacy effect was stronger than the recency effect on all dependent measures except brand attitude, [H.
Specifically, the recency effect from receiving "positive, then negative" information should be reduced when the information is positively framed, and the recency effect from receiving "negative, then positive" information should be reduced when the information is negatively framed.
The guidelines contain two enhancements that reflect the recency effect.
VQmon extends the ITU E model Standard with sophisticated technology that models the impact of packet-loss-bursts, time-varying-impairments, and the recency effect.
Both lists began and ended with two neutral words in the attempt to reduce primacy and recency effects.
Thus, in terms of brand phrasing generally, the Clinton administration sought more often to take advantage of primacy than recency effects, but also took advantage of neither in over half of all of Clinton's personal and White House communications.
These effects are known as primacy and recency effects.