rationalize

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rationalize

(răsh′ə-nə-līz′)
v.
To devise self-satisfying but false or inconsistent reasons for one's behavior, especially as an unconscious defense mechanism through which irrational acts or feelings are made to appear rational to oneself.

ra′tion·al·i·za′tion (-lĭ-zā′shən) n.
References in periodicals archive ?
We have saved about 12 per cent in the consumption of water, electricity and sewage at the Drivers Accommodation, Dubai Taxi Corporation through the installation of custom-made control systems in toilets and kitchens, using control systems in lights and air-conditioners, running educative campaigns in cooperation with the concerned bodies with a view to educate all segments of RTA employees on the principles of rationalizing power consumption at the Agency level or personal level.
Rationalizing customer service, inventory and asset utilization
A recent cover story in Business Week describes how Procter & Gamble and other large consumer goods companies are rationalizing their product lines to achieve more profitable growth.
In rationalizing production to meet strong truck demand in the U.
The operating environment of the past few years has forced management discipline in many cases, and companies are improving their ability to cope with higher raw materials costs by increasing productivity, rationalizing operating costs, and negotiating price increases with customers.
The workshop aims at highlighting the role of designs and networks implementation in rationalizing the use of water, developing strategies and organizing long-term awareness programmes to disseminate sufficient awareness in communities on how to rationalize electricity and water, using modern technologies in rationalization and benefiting from successful experiences in the field of rationalizing the use of electricity and water.
The solution for the problem of the steadily growing demand for electricity and water in Kuwait does not lie in the establishment of new power and water stations but in promoting a societal culture of rationalizing consumption of both, Head of the Public Relations and Media Department at the Kuwaiti Electricity and Water Ministry Badr Al-Rubiah told (KUNA) during his presence in his ministry's pavilion at the Dubai-based Global Village exhibition.
The company is embarking on a country-wide program of rationalizing retail service stations, wholesale outlets and related facilities.