rationalize

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rationalize

(răsh′ə-nə-līz′)
v.
To devise self-satisfying but false or inconsistent reasons for one's behavior, especially as an unconscious defense mechanism through which irrational acts or feelings are made to appear rational to oneself.

ra′tion·al·i·za′tion (-lĭ-zā′shən) n.
References in periodicals archive ?
Operating costs from continuing operations were materially rationalized at $2,266,000 in 2003, a reduction of 40% from comparative expenses of $3,690,000 in 2002 and with the disposal of Access, Scalime and other non-core business units together with the reorganization of its operations to focus on licensing its life extension technology.
But the author makes a convincing case that gender stereotypes more generally, and not just the narrow self-interest of craftsmen, proved decisive in inspiring industrialists, government officials, production engineers, and foremen to propagate a vision of rationalized production that trapped women in low-wage, low skilled jobs.
51) Although miners and middle-class Red Men rationalized risk in profoundly different ways, all classes of white men on the Comstock could, at celebrated moments, affirm a common identity as manly risk-takers.
Both organizations realize the need to evolve data standards and recognize the importance of providing rationalized data to our clients.
Production will be rationalized to efficiently produce a limited number of resin grades tailored to the specific needs of Royal's building product and building system operations.
Chevron has selected Harbinger to provide and maintain the rationalized supplier content we need for our common electronic catalog," said Jerry Jacobson, Manager of Purchasing Strategy at Chevron.
16, 1998--MarkeTraders, one of the top rated internet sites by Barron's magazine for investment research and active stock daytraders, introduces competitive, rationalized services pricing.