rationalize

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rationalize

(răsh′ə-nə-līz′)
v.
To devise self-satisfying but false or inconsistent reasons for one's behavior, especially as an unconscious defense mechanism through which irrational acts or feelings are made to appear rational to oneself.

ra′tion·al·i·za′tion (-lĭ-zā′shən) n.
References in periodicals archive ?
Following the financial problems experienced by most of Europe's telcos due to the industry downturn in 2001, rash expenditure on acquisitions and ridiculous prices paid for 3G licences, there has been considerable activity in rationalising their businesses.
rationalising the operations of indirect budget users by strictly adhering to implementing their budget programmes and projects within the funds available, which is to be achieved by determining public service conditions and sector priorities, which includes adjusting and redistributing entitlement spending.
As well as unifying and rationalising the business processes surrounding catalogue production and achieving a quicker time-to-market, HellermannTyton is now in a position to produce product offerings that are more target-group specific without incurring unnecessary increases in production overhead.
The strategic programs to be implemented in insurance focus on: integrating systems, operations, claims' management, remote distribution, technical support and shared services units; integrating and rationalising branch networks and large risks platforms; rationalising the brand portfolio; promoting cross selling of other financial products and increasing cross selling with Eureko.