rationalize

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rationalize

(răsh′ə-nə-līz′)
v.
To devise self-satisfying but false or inconsistent reasons for one's behavior, especially as an unconscious defense mechanism through which irrational acts or feelings are made to appear rational to oneself.

ra′tion·al·i·za′tion (-lĭ-zā′shən) n.
References in periodicals archive ?
Zuite by Semcon improves, rationalises, imbeds and implements business critical processes based on SAP's solutions and systems.
Eastern Coalfields (ECL) has mooted a plan to rationalise the cost of coal, due to the huge disparity in cost per kcal/kg between higher and lower grades of coal.
MUSCAT: The Rural Areas Electricity Company yesterday launched its first campaign to rationalise electricity consumption and observe safety rules.
Goldman Sachs (NYSE: GS) is planning to rationalise its prime brokerage business.
As part of its efforts to rationalise its existing investments, CIHL has decreased its investment in Gerard Corporation Pty Ltd in Australia from 40% to 19%.