ante

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Related to raise the ante: give a shot, so much for

ante

 [an´te] (L.)
preposition, before.

ante

[L.] preposition, before.
References in periodicals archive ?
It helps to have a high profile target to raise the ante of the campaign.
And certainly a Congress controlled by Democrats is unlikely to raise the ante over what a Democratic administration proposes.
While some of the larger categories have cut back spending, we see others that continue to raise the ante on their media investments," said Annie Touliatos, vp of Nielsen's advertising information services.