psychonomic

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psy·cho·nom·ic

(sī'kō-nom'ik),
Relating to psychonomy.
References in periodicals archive ?
1987), "Associative Effects of Information Framing," Bulletin of the Psychonomics Society, 25(March): 85-86.
Just as ergonomics was a catchword of the 1980s in product design, psychonomics -- how a consumer mentally interacts with a product -- has become a "mantra" for the 1990s.
Psychonomics is what comes into play when fear stalks the markets.