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psychograph
(redirected from psychographic)

    Also found in: Dictionary/thesaurus, Wikipedia 0.01 sec.
psychograph /psy·cho·graph/ (si´ko-graf)
1. a chart for recording graphically a person's personality traits.
2. a written description of a person's mental functioning.
psy·cho·graph (sk-grf)
n.
A graphic representation or chart of the personality traits of an individual or group.
psycho·graphic adj.
psychograph
[si′kōgraf]
1 a chart for recording graphically the personality traits of an individual.
2 a written description of the mental functioning of an individual.
psychograph [si´ko-graf]
1. a chart for recording graphically the personality traits of an individual.
2. a written description of the mental functioning of an individual.
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Boomer-centric" products and strategies are the focus, as is demographic and psychographic information to better help you understand how baby boomers think - and what motivates them to act.
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To do that, operators and suppliers must have information that lets them get into the heads of the consumer both by generational segment and psychographic cluster.
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Analysts use psychographic information to define consumer categories, which are often given colorful names such as "Shotguns and Pickups" and "Blue Blood Estates.
The science of finding where the shoppers are by Preer, Robert / The Real Deal
 
 
 
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