References in periodicals archive ?
So far our delving into public opinion polling, readership measurements, readability tests, psychogalvanic skin responses, circulation indices, sales barometers, coincidental ratings, etc.
Additionally, terms like galvanic skin response (GSR) or psychogalvanic response (PGR) should no longer be used, as they do not describe the applied measurement principle in a sufficient way (Schandry, 1989).