protection motivation theory


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Related to protection motivation theory: Health Belief Model

protection motivation theory

Abbreviation: PMT
A model to explain health-seeking or health-avoidance behavior. It suggests that a person makes health-related choices based on the perception of risks and self-efficacy or of his vulnerability to illness and capacity to take effective action to avoid harm.
See also: theory
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A protection motivation theory of fear appeals and attitude change, The Journal of Psychology, 91(5), 93- 1 14.
A Protection Motivation Theory Approach to Home Wireless Security, in Proceedings of the 26th International Conference on Information Systems (ICIS).
As a theoretical framework, scholars have employed Rogers' protection motivation theory (1975, 1983) to explain risky behavior and to develop effective messages in an effort to prevent such behavior.
Protection motivation theory has recently been advocated by researchers as a useful framework for studying privacy protection behavior in the face of online privacy threats (Rifon, LaRose and Lewis 2007; Milne, Cromer, and Culnan 2006).
Protection motivation theory and preventative health: Beyond the health belief model.

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