promotion

pro·mo·tion (pr-mshn)

n.

The stimulation of the progress or growth of a tumor following initiation by a promoter.

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promotion,

n 1. the gaining and retaining of acceptance by others of the views, products, or services of the originator of the message. Components of promotion: personal selling, advertising, sales promotion, and publicity.
2. achieving a higher-level position at a place of employment.

promotion, sales,

n sales promotion includes those marketing activities, other than personal selling, advertising, and publicity, that stimulate consumer purchasing and dealer effectiveness. They include point-of-purchase displays, shows and exhibit demonstrations, and other nonrecurrent selling efforts.