news release

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news release

A document of public record in which an institution or organisation formally announces matters of interest to media “consumers”, intended to inform the public while attracting publicity to the institution where the newsworthy event(s) occurred. News releases can be problematic if the claims made to the public (e.g., a cure for a “dread disease”, such as AIDS or cancer) do not survive scientific scrutiny, resulting in a credibility gap.

news release

Journalism A document of public record in which an institution or organization formally announces matters of interest to media 'consumers'
References in periodicals archive ?
O'Donnell says, "When people conduct a news search, they often find recent and relevant press releases along with articles in the results.
The winner of Day Four's press release distribution is Shawn Ellis.
Every number that is going to be in the 10-Q needs to be in the press release," says Larry Haverty, an institutional money manager with State Street Research & Management Co.
After the external auditors have completed their review, we confirm the earnings estimate in a detailed press release.
MARK: Apparently, some high-tech companies use press releases not only to inform the trade press but also to impress Wall Street analysts and business reporters and--through them--to impress investors who have no other way to get news because they don't read the trade press.
Sometimes it's better not to issue a press release at all.
Press Release Builder provides common-sense, PR 101 guidance for each section of a press release, but the heart of the tool lies within the press release optimization step.
Free Coffee Gift Cards from Submit Press Release 123 The current special gives those who purchase press release distribution from Submit the chance to earn rewards that add value in more ways than one.
Information set forth in this press release pertaining to third parties has not been independently verified by Alvarion and is based solely on publicly available information or on information provided to Alvarion by such third parties for inclusion in this press release.
Online press release distribution service, Submit Press Release 123, is offering an exclusive Cyber Monday deal for small businesses and others who may be seeking to achieve greater online visibility.