personalisation

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personalisation

A term which focuses on factors specific to an individual, who is best placed to assess his or her own needs. Personalisation of healthcare incorporates a person’s strengths, preferences, network of support (e.g., family and friends) and resources (e.g., personal funding sources or eligibility for state funding); it means that people can be responsible for themselves and make their own decisions about what they need, but that they also need information and support to enable them to do so.
References in periodicals archive ?
Any information from the client's database or from a mailing list can be used to personalize or customize the message.
Hallmark Cards established itself as an industry pioneer in computer-based, personalized greetings in 1986 when it introduced "Birthday Times," a product Hallmark store sales associates could personalize to the customer's specifications.
By offering the ability to further personalize documents by manipulating the actual image to include a unique eye-catching message we enable our customers to drive even higher response rates.

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