In our model, identity is the way an organisation wishes to be seen.
To maintain positive perceptions with the stakeholder at this point, the organisation needs to ensure that brand values are indeed fulfilled.
From the image a stakeholder has of an organisation and reassessment on the basis of experiences with that organisation, the stakeholder develops a new attitude toward the company - the collective attitudes of all stakeholders at this stage form an organisation's full reputation.
In this model of brand and reputation, identity is how an organisation wishes to be seen, and reputation is how an organisation is seen.
managing identity: Identify the "values" that will best enable the organisation to fulfil its business objectives (e.
managing performance: Embed the values and image within the organisation's operations to ensure that the way an organisation operates lives up to the values it endorses.
managing reputation: Organisational reputation is formed by stakeholders reassessing their "image" of an organisation based on the individual's experiences of its operations.
This in mind, does it matter if an organisation separates the management of its brand and reputation between different functional divisions?
Give an overview of how satisfied Nordic companies and organisations are with their outsourcing supplier.
Provide comparison figures for the size of outsourcing in Nordic companies and organisations.
The survey, which is quantitative, has been carried out by means of a survey of leading decision makers such as CIO, outsourcing managers, CFOs and CEOs in Nordic companies and organisations in the private and public sector.
The report is written based on mainly the needs and requirements of the IT management of medium-sized and large companies and organisations in the Nordic countries.