nudge

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nudge

A term of art referring to a health-promoting philosophy in the UK in which people are incentivised into leading healthier lives by gently pushing them in the right direction with vouchers for healthy living, foods, walking and so on. Some view “nudging” as more effective than “nannying”, in which government attempts to reinforce healthy habits in citizens with regulations and sanctions forunhealthy behaviour or actions.
References in periodicals archive ?
Nudging people in the right direction using simple changes in context can help close the gap between people's intentions and actions.
To understand why the arguments for mandates must go beyond quasi-paternalism, we can modify our running example to consider an employer that is choosing between nudging its employees to enroll in a retirement savings plan (by setting participation to be the default) and requiring its employees to participate in the plan (say, as a condition of their employment).
Nudging our way to a healthier population: the effect of calorie labeling and self-control on menu choices of emerging adults.
In sum, grabbing consumers' attention is the first step in nudging them toward improved health.
On nudging that is harmful, see generally George A.
Mark Bell from University of California gave an overview of the conference and outlined some areas in which nudging can be used as a potential vehicle for agriculture extension.
problem with nudging toward the majority's choices is that, like
By analogy, for Sunstein and Thaler, motivating people to do something by paying them handsomely is not nudging them; but motivating them to do it through a token payment is a nudge (5).
smacks only of neglect" The problem with nudging, she says, is "its feebleness in dealing with the biggest threats to health"
And after going through so many examples, the reader (you or I) becomes trained in recognizing possibilities for nudging.
With an appropriately mammoth budget nudging [pounds sterling]900 000 million (Hadid's building accounted for [pounds sterling]37.