nudge

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nudge

A term of art referring to a health-promoting philosophy in the UK in which people are incentivised into leading healthier lives by gently pushing them in the right direction with vouchers for healthy living, foods, walking and so on. Some view “nudging” as more effective than “nannying”, in which government attempts to reinforce healthy habits in citizens with regulations and sanctions forunhealthy behaviour or actions.
References in periodicals archive ?
The nannies' battle against the nudgers has encouraged sympathetic commentators to pipe up and demand tougher legislation to control the masses' reckless lifestyles.
And they are well complemented by former England one-day stars Andrew Strauss and Ed Joyce, who are both accomplished nudgers and nurdlers.
Indeed, they are the perfect one-day unit, blending youth and experience, big-hitters and nudgers and nurdlers, wily quicks and restrictive spinners.
Sometimes the nudgers and nurdlers are just as effective.