Consumer research commissioned by Mintel through BMRB shows an increase in the purchasing of toothbrushes, mouthwashes
and dental floss and, despite trends to therapeutic positioning of brands, pleasant taste emerged as the most important attribute in toothpaste purchase.
Future growth in the oral hygiene market will be due to innovations in value-added toothpastes and gels, medicinal mouthwashes
and animated toothbrushes.
The wisdom of that advice became more apparent earlier this year when a clinical study found one of the oldest mouthwashes
on the market to be as effective as dental floss.
Despite that small dip in sales, suppliers and retailers agree that the newest generation of mouthwashes
and oral rinses will help propel the segment forward as more consumers become aware of the products' benefits.
At the same time, some breath researchers have suggested that traditional mouthwashes
offer only a temporary solution to bad breath, masking odor rather than eliminating its source.
which makes Listerine, believe that the alcohol and other substances in many mouthwashes
kill off odor-causing bacteria and serve a useful purpose by getting to parts of the mouth a toothbrush or other device cannot reach.
The American Dental Association (ADA) requires that all ADA-accepted mouthwashes
containing over 3 grams of alcohol have a child-resistant cap to prevent the potential of alcohol poisoning in members of that age group.
With Rembrandt holding the first and second place among toothpaste SKUs in drug stores, Den-Mat has been able to establish the brand as a top 10 performer among mouthwashes
NEW YORK -- After regulatory agencies queried the plaque-fighting claims made by some mouthwashes
, thereby stalling sales for the past few years, things seem to be getting back on track.
NEW YORK--Makers of mouthwashes
and rinses are hoping that a flood of new products will boost sales in the $642 million category.
The trend in oral care is in mouthwashes
," says Jacolow, "and we've only just begun to expand the category.
Among oral hygiene products, only mouthwashes
suffered an overall decrease in dollar volume last year (down 1.