motivational research


Also found in: Dictionary, Financial.

motivational research

n.
Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research.
References in periodicals archive ?
The theories and studies that are outlined here give but a brief view into the vast world of motivational research in education.
ADVERTISING STRATEGIES ON THE BASIS OF MORPHOLOGICAL MOTIVATIONAL RESEARCH
More recent motivational research focuses on the identification of effective techniques for enhancing instructional design, improving classroom management, and meeting the needs of diverse student populations (Wlodkowski, 1981).
Products and services that relate, or might relate, to attraction of the opposite sex, to personal adornment, to status or self-esteem, to power, to death, to fears, or to social taboos are all likely candidates for motivational research.
He compared motivational research to ``the chilling world of George Orwell and his Big Brother.
Six appendices are included: (1) Request to Complete Project; (2) Motivational Research Student Survey; (3) Motivational Research Teacher Survey; (4) Oral Counting Raw Data With and Without Motivational Graphs; (5) Kindergarten Oral Counting Motivational Graphs; and (6) 1st Grade Oral Counting Motivational Graphs.
It has been argued that a contextualised or 'situative' approach to motivational research is required to develop our understandings of student motivation (Anderman & Anderman, 2000).
More recent motivational research focuses on the identification of effective techniques for enhancing instructional design and meeting the needs of diverse student populations (Wlodkowski R.
Much motivational research has examined the role of attributions of perceived causes of outcomes.
We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.
Based on in-depth motivational research and real-world workplace testing, thanks is a first-of-its-kind resource for ongoing advice for managers seeking to recognize their employees.
TNS combines specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.