motivational research

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motivational research

n.
Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research.
References in periodicals archive ?
This notion drove motivation research in an explicitly psychoanalytic direction, and that concern with "depth psychology" became its defining characteristic.
One deficient aspect of the vast salesperson motivation research literature is its lack of focus on the global impact of salesperson motivation.
As Dekker and Fischer (2008) stated, cultural context needs to be given more consideration in academic motivation research studies.
To integrate and simplify the myriad of motivational theories, Elliot (2008) offers a comprehensive collection of motivation research in Handbook of Approach and Avoidance Motivation.
Motivating students is not a new problem for educators, but given the attention that motivation research has received, it seems to be a persistent one.
The concept of motivation research has been offered as a means of identifying consumers true, underlying purchase motives.
Dornyei is well known for his extensive work in L2 motivation research (Dornyei, 2001), and this is reflected in a chapter that provides a precise overview of the field by dividing it into three phases: Gardner's early social psychology period, the cognitive-situated period of the 1990s, and the process-oriented period that was instigated in recent years by Dornyei and his colleagues in Europe.
The finding that males endorse more extrinsically motivated participation is consistent with previous sport motivation research (Chantal, Guay, Dobreva-Martinova, & Vallerand, 1996; Pelletier, Fortier, Vallerand, Tusson, Briere, & Blais, 1995).
Reading motivation research and associated strategies discussed in this month's column do not include studies involving students with severe learning disabilities.
Old Friends, New Faces: Motivation Research in the 1990s.
This resource is intended to explain the relationship between leadership and futuring, describe seven visionary leaders, link motivation research to contemporary organizations, offer inspirational stories about successful visionaries, provide step-by-step futuring techniques for workshops, and show how leaders create, communicate, and put forth a service vision.
In motivation research, social goals are addressed to understand students' social behaviors.