Anderson denied that the supermarket would be a challenging environment in which to encourage consumers to buy into the idea of the 15% abv spirit as a mixable
rather than a shot-style tipple.
What happened is that a lot of gins started trying to compete and be like vodka, as opposed to being proud of what gin was about, which is great depth of flavour and richness, whereas vodka is distilled to be the ideal mixable
Contract notice: Supply and transport of cold mixable
stockpiles for the maintenance of departmental roads (2018 - 2021).
Spiced and flavored rums are an easy entry into spirits, say proponents; they're affordable, eminently mixable
, and the spirit's beachy vibe is approachable and non-pretentious.
It is so mixable
and is historically the foundation of the global cocktail resurgence.
Bourbon is perceived by consumers as being more mixable
than Scotch," says Ryan.
The Tia Maria overhaul would boost its appeal with its female target audience, said Thomas, and was the first in a series of moves to increase the brand's relevance as a sociable, modern and mixable
As rum is one of the most versatile and mixable
of all spirits we are pleased to offer our authentic Puerto Rican Rum, as a base for some of the world's great bartenders to work with.
Tenders are invited for Supply Of Hand Mixable
, Non Rusting Steel-Reinforced Epoxy Putty Stick
While a traditional London Dry is distilled at 94 proof Bulldog has dialed back the alcohol content to 80 proof creating a much more mixable
and approachable spirit.
Though he sees shochu as highly mixable
, Stratigos strives to honor the purity and subtle differences among brands, while positioning the spirit as approachable to guests.
As well as having been aged nearly four times more than is required by low, the 40% abv drink is also said to be as versatile and mixable