Germain and Luxardo Maraschino for their mixability
, and Viniq, the shimmering moscato/vodka liqueur from E&J Gallo, for its fanciful allure, many classic brands are losing traction at different levels of appeal.
The new positioning for Sauza Gold and Blanco is all about delivering "fresh and unexpected" experiences, an important strategy for the brand as it aims to stand out from the crowd and appeal to women with its refreshing taste and mixability
Recent innovation within the category and overall consumer growing interest in brown spirits has helped Canadian whisky brands get a fresh look from consumers who not only value Canadian whisky's fantastic mixability
, but the stunning complexity of newer, higher-end offerings like our Caribou Crossing Single Barrel," he notes.
Operators report that on-premise rum sales are growing, driven mainly by the spirit's mixability
and new products in the flavor category.
Renowned for its unsurpassed mixability
, BACARDI Rum is enjoyed with cola, Mojito cocktails, daiquiris and coladas and with juices, soda, or on the rocks.
One of the main reasons for vodka's market dominance is mixability
As for mixability
, Hinkle admits not having a lot of experience with the organic products.
X-Rated[R] Fusion Liqueur[TM] has taken the nation by storm since 2005 with its bright pink color, superior mixability
and bold personality, creating delicious cocktails for modern women out on the town with friends.
With its mixability
and solid, safe reputation among guests, there's no doubt that vodka will continue to play a starring role behind the bar.
Its versatility and mixability
help consumers make the perfect cocktail when entertaining," said Tomas Manasek, Director Global Marketing.
Consumers and bartenders are attracted to rye for its mixability
, it's spicy but approachable profile, its historical significance, and its versatility in classic cocktails.
These are the spirits that have captivated the trendsetters, and with good reason: They offer quality, mixability
, superior taste and a unique flavor profile that gives them the je ne sais quoi that keeps people talking.