media marketing strategy

media marketing strategy

A generic term for the use of media (e.g., mass communication) to market and/or advertise a specific strategy. For example, Humana (a HMO) used the strategy to generate an image of innovation and create a reputation for practising cutting edge medicine.
References in periodicals archive ?
The blogs can be helpful to digital marketers to devise an effective digital marketing and social media marketing strategy.
The conference covers a wide range of topics and information for people who either need that edge in their social media marketing strategy, or want to learn the fundamentals of using social media as a new revenue channel," says Zoghby-Fourie.
Spiva will assist in infinitees growing social media marketing strategy and development initiatives.
Thus, the social media marketing strategy is essential for organizations with online business model.
For agents, this means not only developing a strong social media marketing strategy, but developing a more specialized tactics for each platform, depending on the target demographic.
Gaining knowledge on developing & executing a successful Social Media Marketing Strategy
But although most retailers recognise that an online presence is important, not all understand the need to adopt an integrated multichannel media marketing strategy.
The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
There is a huge difference between both accounts and its social media marketing strategy and activity.
Services to include: *Competitive benchmarking *Digital paid media strategy and planning * Digital paid media management *Digital paid media reporting and analysis * Social media marketing strategy and planning *Social media marketing management and reporting *Mobile marketing strategy and planning *Mobile marketing management and reporting *Account management*Ad creation *Training available for clients * OSU s intention is to issue a multi-year contract for one (1) year with the option to extend the term of the contract for four (4) additional one (1) year terms.
Start your social media strategy by understanding what your key objectives are for your business, then align your social media marketing strategy to this.
Integrate it into your overall social media marketing strategy