loss leader


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loss leader

A business term for an item sold to the public at or below the original cost, to entice a customer to purchase other, more expensive items.

In healthcare, a loss leader is a service provided below cost in order to attract well-insured patients in the hopes of their referring other patients in need of services, thereby generating income above the cost of the loss leader.
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They do this as a loss leader to get people into the store but pubs cannot compete because we depend on sales of beer for our livelihood, so it cannot be a loss leader for us.
Using potatoes as a loss leader and reducing their price strips value out of the supply chain, analysts and potato industry leaders have warned retailers.
Why should they get away with selling it as a loss leader to entice the gullible into their shops?
Shops do not sell alcohol as a loss leader, they profit on sales of it.
Weight Loss Leader Offers Free Programs to 'Stranded' PURE clients
As a result, they stand to see significant time and cost savings--a welcome development in a line of business that, for years, was considered a loss leader in the property/casualty segment.
Lefcourt says, ``When you're about to mourn the fact that TV's given up, 'Arrested Development' stays on the air, almost to make a point - it's like a loss leader to Fox.
Dairy farmers have long complained that big chains use milk as a loss leader.
They almost look at the loan as a loss leader," explains Ken Parkinson, a managing director at Treasury Information Services in Hopewell, N.
The free ISP model is regarded as a loss leader marketing tool by many of the larger operators, a method to steer subscribers into e-commerce sites.
Stewart isn't the first CPA to put interactive features on a Web site, but he's unusual for two reasons: This site is an end in itself, not a loss leader to market more traditional services, and he's using state-of-the-art technologies not for technology consulting but, rather, for some very basic accounting services.
We do sell a lot, but it is a loss leader," said Juanita Leon, software buyer for Elek-Tek.