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indirect
(redirected from indirect advertising)

   Also found in: Dictionary/thesaurus 0.01 sec.
indirect /in·di·rect/ (in?di-rekt´)
1. not immediate or straight.
2. acting through an intermediary agent.

indirect
done through an intermediate animal or function.

indirect advertising
advertising about the veterinary profession which indirectly benefits individual veterinarians.
indirect comparisons
comparisons made between individuals or groups in different locations.
indirect contact
see indirect contact.
indirect fluorescent antibody
see fluorescence microscopy.
indirect repeat
indirect selection
improving one character while selecting on another.
indirect social distance
social distance is distance between contacts in an infectious disease; indirect social distance is distance between indirect contacts.
indirect transmission of infection
transmission of infection via another medium, e.g. housing or bedding, without the animals ever being close to each other.


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Rather than being based on evidence and research, pharmaceutical promotion has become a business in which the drug companies create a need by direct and indirect advertising to citizens.
In this day and age, advertising cannot be limited to written sales material, and the concept of marketing includes a wide variety of direct and indirect advertising strategies.
The 'transactions' on the old marketing side will have to expand to create or support relationships beyond plain cash exchange, and all of the messages to inform or persuade - including direct and indirect advertising - must meld together.
 
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