generic penetration rate

generic penetration rate

in pharmaceutical marketing, the degree of replacement of the brand name with the generic product.
References in periodicals archive ?
He went on to note that gross margin has continued to build in the pharmacy department, thanks to an increased generic penetration rate and purchasing productivity.
The pharmacy department margin improvement comes from an increase in generic penetration rate and purchasing productivity.
1 Generic Penetration Rate is High in UK, US and Germany
This focus has had the effect of improving customer relationships, evidenced by improving generic penetration rates.
A significant portion of this growth is expected to come from those European and international markets that are currently characterized by low generic penetration rates.
Much of the steady growth over the last decade is attributed to the relatively high prices and moderate generic penetration rates, both of which make the Canadian market attractive to manufacturers of branded drugs.
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