generic penetration rate

generic penetration rate

in pharmaceutical marketing, the degree of replacement of the brand name with the generic product.
References in periodicals archive ?
1 Generic Penetration Rate is High in UK, US and Germany
This focus has had the effect of improving customer relationships, evidenced by improving generic penetration rates.
Generic penetration rates have historically been disparate in Europe, but the strongest growth in generics in 2001 stemmed from European sales.
A significant portion of this growth is expected to come from those European and international markets that are currently characterized by low generic penetration rates.
Much of the steady growth over the last decade is attributed to the relatively high prices and moderate generic penetration rates, both of which make the Canadian market attractive to manufacturers of branded drugs.
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