functional beverage

functional beverage

A non-alcoholic drink that contains non-traditional ingredients, including herbs, vitamins, minerals, amino acids or added raw fruit or vegetable ingredients, which is claimed to provide specific health benefits beyond those of general nutrition—e.g., boosting or enhancing the immune system or heart, improving joint mobility, increasing sense of well-being, increasing energy and satiety.

Examples
Sports and performance drinks, energy drinks, ready-to-drink (RTD) teas, enhanced fruit drinks, soy beverages and enhanced water.
References in periodicals archive ?
He specializes in identifying innovative and new emerging technologies, as well as launching science-backed products to the functional beverage, dietary supplement, and functional foods industry.
A functional beverage is a non-alcoholic drink made with non-traditional ingredients like herbs, minerals, vitamins, amino acids, or raw fruits or vegetables.
The deal will further expand Drink Ink's private label beverage operations, which includes energy drinks, waters, sports drinks and functional beverage services, said the company's spokesperson Chris Stone.
Investors responded to the strong fundamentals, and continuous growth in operating results, feeling the Company will continuously grow in the functional beverage market in foreign countries.
Functional beverage manufacturers are acknowledging consumer demand for natural and organic beverages by investing in product innovation, new flavours, and the introduction of balanced nutrients and environment-friendly packages.
The functional beverage category is well known for making a strong connection with consumers and retailers alike.
Energy drinks are keeping the functional beverage category afloat.
Formulating a nutritional, nutraceutical or functional beverage with satisfactory sensory quality and shelf-life can be challenging.
According to market research firm Mintel, functional beverage sales grew an impressive 25 percent during 2004-08, but declined more than 2 percent in current prices, from $9.
Fibregum Clear, obtained using a very specific purification process, offers exactly the same benefits as conventional Fibregum for functional beverage applications.
Baywood believes that the acquisition of Skae Beverage/New Leaf Tea provides a significant growth opportunity in the functional beverage markets.
After undertaking analysis of the market, Pomeroy felt that there was on opportunity for a functional beverage, and so Vitasmart was born.
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