focus group


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focus group

A group of people from a particular population who are asked by a trained facilitator their opinions and beliefs about a particular subject which is of interest to the population from which they were selected. The NHS uses focus groups to assess staff opinion on how a Trust is progressing towards achieving a particular goal (e.g., implementing the Improving Working Lives initiative).

fo·cus group

(fō'kŭs grūp)
Small group of people gathered together for purpose of identifying and discussing points of view about topic; discussion led by facilitator from outside the group.

fo·cus group

(fō'kŭs grūp)
Small group of people gathered together to identify and discuss points of view; discussion led by outside facilitator.

focus group,

n a demographic target group of people used to gather opinions or data descriptive of the population represented by the sample selected.
References in periodicals archive ?
Lutwama & Kigongo-Bukenya (2004) used focus group interviews to seek opinion of employers corresponding to the biggest institutions employing the graduates of the East African School of Library and Information Science in Uganda.
The size of a focus group is closely related to recruitment conditions and research purposes (Morgan, 1998).
Four themes were expressed in the Guatemalan focus group that were distinct from those endorsed in a North American context as defined by Pargament et al.
Similarly, a focus group can be used to support a causal link between property market valuations and perceptions of market participants.
A behavior cited in the focus groups that surprised the researchers was inappropriate caregiving, mentioned in 6% of groups and by 3% of participants.
The first issue here is that a focus group is not the same thing as a group interview.
Participants in the focus groups and the deliberations expressed the view that no single body, person or entity should have complete authority.
Ironically, the focus group that tested this prototype was only unanimously critical of one design aspect in the entire portal, and that was this animation.
Focus group findings indicated that these classes should address several topics including proper childcare techniques, methods of effective communication between parent and child, how to approach emergency situations, basic information about infant healthcare, and the importance of being a positive role model.
Explanations for and solutions to unanticipated problems such as low recruitment rates into an environmental health study and a large number of unanswered questions on a questionnaire can be sought through focus group discussions.
Using this focus group research information, Osborn & Barr was able to begin developing various brand taglines and logos.