With a focus group
, you're looking for narrative, but you're looking for tone as well," he said.
The benefits of using online focus group
methodology far outweigh the challenges described in this pilot study.
research: What is it and how can it be used?
These questions are the core of focus group
A similar survey was administered after the students conducted the focus groups
An extension of the interviews occurs if an ad hoc group of people is created for an informal focus group
to solicit information on a market and to gain a greater understanding of the dynamics of buyer and seller behavior.
pictured) who recently put together a focus group
to explore how he could take his advertising to the next level.
Major Finding: Among 16 focus groups
made up of 103 residents and staff, 18% of the groups and 38% of participants reported witnessing sexually aggressive behavior in a nursing home setting.
As demonstrated by these comments, students took advantage of the focus group
to verbalize their excitement about the upcoming project and possibilities while also venting their fears and concerns.
The focus group
interview is a more dynamic and social process than an individual interview, as it can facilitate and stimulate discussion, leading to greater spontaneity of responses.
All steps possible should be taken to ensure that the survey sample or the focus group
participants reflect the demographic diversity of a jurisdiction; to the greatest extent possible, no group should be left out.
Some researchers choose to record and transcribe focus group
data to better assess identified themes, whereas others document themes during the group (Stewart & Shamdasani, 1990).