(redirected from first-party cookie)
Also found in: Dictionary, Thesaurus, Encyclopedia, Wikipedia.
Related to first-party cookie: Tracking cookies
Drug slang A regional term for crack
Informatics A piece of information generated by a Web server and stored in the user's computer, ready for future access
Vox populi—US Any of various small, usually flat sweet cakes; biscuit in the UK
References in periodicals archive ?
Third-Party Cookies Deleted at Nearly Same Rate as First-Party Cookies
For those computers where at least one cookie reset occurred, the number of third-party cookies observed was slightly higher than first-party cookies at 5.
Designer Linens Outlet was one of our first customers to take advantage of WebTrends unique, no-cost approach to implementing first-party cookies in a hosted service and the results are impressive," said Josh Manion, CEO of Stratigent LLC.
Just 19 percent of respondents utilize legitimate first-party cookies, the recommended best practice to track unique visitors
Collectively, the studies suggest that between 12 to 28 percent of Internet users selectively block third-party cookies from being set on their machines, and JupiterResearch, which first announced the growth in cookie deletion and blocking, concludes that "site operators must move toward exclusive use of first-party cookies in data collection efforts" (Measuring Unique Visitors, March 9, 2005).
Businesses that are concerned about the accuracy of their web analytics due to the increasing percentage of visitors blocking third-party cookies can access best practices information and a checklist for evaluating first-party cookie solutions at www.
Jupiter concludes that "site operators must move toward exclusive use of first-party cookies in data collection efforts.
By migrating to solutions that issue first-party cookies, eCommerce organizations can expand the amount of data they can capture, and the breadth of consumer behavior they can measure accurately.
Leveraging first-party cookies for data collection largely alleviates the challenges associated with visitors blocking third-party cookies, increasing the breadth of the visitor population tracked through customer profiling technologies.
However, according to WebTrends recent 2006 Online Retail Holiday Readiness Report, the percent of retailers using first-party cookies has only increased by one percent over the past year for a total of 25 percent.
Site operators must move quickly from third- to first-party cookies.

Full browser ?