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Drug slang A regional term for crack
Informatics A piece of information generated by a Web server and stored in the user's computer, ready for future access
Vox populi—US Any of various small, usually flat sweet cakes; biscuit in the UK
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The first-party cookie solution from WebTrends allows users to add legitimate first-party cookie tracking while keeping ownership and management of their SSL certificates.
Designer Linens Outlet was one of our first customers to take advantage of WebTrends unique, no-cost approach to implementing first-party cookies in a hosted service and the results are impressive," said Josh Manion, CEO of Stratigent LLC.
Just 19 percent of respondents utilize legitimate first-party cookies, the recommended best practice to track unique visitors
Collectively, the studies suggest that between 12 to 28 percent of Internet users selectively block third-party cookies from being set on their machines, and JupiterResearch, which first announced the growth in cookie deletion and blocking, concludes that "site operators must move toward exclusive use of first-party cookies in data collection efforts" (Measuring Unique Visitors, March 9, 2005).
Available at no additional charge, WebTrends' unique first-party cookie management solution adheres to the best practices in the industry by enabling customers to use their own first-party cookie or automated solutions from WebTrends to add legitimate first-party cookie tracking, which allows them to retain ownership and management of their SSL certificates.
Businesses that are concerned about the accuracy of their web analytics due to the increasing percentage of visitors blocking third-party cookies can access best practices information and a checklist for evaluating first-party cookie solutions at www.
However, according to WebTrends recent 2006 Online Retail Holiday Readiness Report, the percent of retailers using first-party cookies has only increased by one percent over the past year for a total of 25 percent.
Visitor-centric metrics, and the first-party cookies that make them possible, also provide the visitor-level insight necessary to target customers with highly relevant offers, which can be extremely effective.
Site operators must move quickly from third- to first-party cookies.

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