excitement phase

excitement phase

The first phase of Masters’ and Johnson’s four-stage model of physiological responses to sexual stimulation. It is triggered by erotic physical or mental stimulation resulting in sexual arousal (in the form of erection in the male and increased vaginal lubrication in the female).
References in periodicals archive ?
In "Sit-Calm" real life takes on the structure of a situation comedy - "the excitement phase," "the funny part," "the warm,/human part.
Fitch anticipates that this should be clearer by the end of the 2nd quarter of 2004, as the product passes the initial excitement phase and moves into a more normalized sales environment.