Gen Y

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Gen Y

A popular term that describes the demographic cohort following Generation X, which has been variously defined as corresponding to those born between the mid-1970s up to the early 2000s. They are also known as the Echo Boomers, given that many of them are children of baby boomers.
References in periodicals archive ?
SALT LAKE CITY, May 27, 2014 /PRNewswire/ -- They have been called Gen Y, Millennials, Digital Generation, Echo Boomers, and many other names.
As the new generation comes forward, marketers are finding that echo boomers are very different from their parents.
The growth of e-commerce combined with the consumption habits of echo boomers --the children of baby boomers--will spur the growth of multi-channel retail strategies, according to a new report from CBRE Group, Inc.
In the year ahead, the housing market will be supported by moderate job growth, steady immigration, growing demand from echo boomers entering their prime first-time home buying years, and a gradual shift toward more single-person households.
Credit unions may do well to pay attention since persons in their late 30s, 40s and 50s haven't been finding jobs at the pace as echo boomers, Chang offered.
Demand for rental apartments is increasing thanks to the nation's 80 million echo boomers, also known as generation Y (Gen Y) or millenials, Urban Land reported, as this generation continues to make its presence known in the real estate market.
He also reported that there has been a decline in mortality rates when comparing the boomers with the echo boomers.
Perhaps it is time for the Detroit Three to become a bigger part of the consumer scene, get out among the Echo Boomers, experience what drives them, and confirm what's actually happening out there.
The warehouse program also includes a licensed CosmoGirl assortment and will be readily available to retailers who see expanded value and opportunity to reach the estimated 80 million-plus echo boomers.