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drug rep |
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drug 'rep' Pharmaceutical industry A drug company employee who has regular contact with prescribing physicians; DRs provide details on the proper administration of new agents, and usually try to have the physician change
prescribing practices in favor of the DR company's agents; some say that drug reps' only function is to provide “sponsored”/free meals. See Detailing. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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More junior doctors have their funding arranged through the drug rep and must fly economy class under Association of the British Pharmaceutical Industry (ABPI) rules. When drug reps bring lunch for the office, he won't eat it. Although drug reps typically focus their marketing on doctors' offices--where patients can afford to pay for prescriptions--Brody explained that some make arrangements with doctors who work in clinics to provide samples for clinic patients. |
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