Randob Labs is planning a relaunch of its Dormin sleep aid with a new marketing campaign and expanded distribution in the food, drug and mass market channels.
In addition to offering customers their favored capsule form, Dormin offers a very competitive shelf price and healthy retailer margins.
An integrated marketing plan for Dormin features a national TV spot and a social media campaign aimed at driving new users to the category, Creagan explained in an email.
The sub-plot to all this is that you're told by Dormin
, a god-like presence, to kill the colossi and, by doing so, you will free the soul of a dead young girl.