discount

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discount,

n 1. an allowance or deduction made from a gross sum.
v 2. to reduce the amount of a professional fee.
References in periodicals archive ?
7 percent, while online spend grew by 26 percent, and discounters by 5.
The shift follows supermarkets turning to permanent price cuts to take on the might of discounters such as Aldi and Lidl, where almost half of households now shop.
By contrast, discounters Lidl and Aldi continue to enjoy strong sales growth and eat into the established players' dominance.
It said the drop in cost was a direct result of the battle between the discounters and the traditional supermarkets, pulling prices down for all consumers.
Sainsbury's is fighting back by investing in Netto's return to the UK, four years after the Danish discounter sold up here.
Sainsbury's are fighting back by - investing in Netto's return to the UK - four years after the Danish discounter sold up here.
The Big 4 grocers--Tesco, Asda, Sainsbury and Morrisons --are all being outpaced by sales growth at discounters Aldi and Lidl, while upmarket chains Waitrose and Marks & Spencer are also gaining share.
26 percent of shoppers plan to use food discounters more in the coming year
Now in its loth year, the rankings - which detail the 5o biggest British grocery retailers that are more than 50% owned by management or family - include 26 names not seen on the original Top 50 list, as sellouts and receiverships among leading independents have been accompanied by the march of discounters including Wilkinson, 99p Stores and most recently Poundstretcher, into grocery retail.
Sales through discounters are forecast to increase by only 12 percent in western Europe in constant currency terms between 2009 and 2014 and to decline by two percent in Germany.
Meanwhile, the research showed discounters have had their growth curtailed, with Aldi up 8.
The magazine said although discounters were cheaper on a few items, all four of the major supermarkets were cheaper places to shop overall.