direct-to-consumer advertising


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direct-to-consumer advertising

Drug industry The use of mass media–eg, TV, magazines, newspapers, to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the intent of having a Pt request the product by name. See Advertising. Cf 'Yellow' professionalism.

direct-to-consumer advertising

(dĭ-rĕkt′ too kŏn-soo′mĕr ăd′vĕr-tī″zĭng)
The marketing and sales of drugs, diagnostic or therapeutic services, and other medically related products or services by their owner or manufacturer to the general public by means of television, radio, the Internet, and direct mail. The most commonly advertised drugs are medications for allergies, arthritis, depression, erectile dysfunction, gastroesophageal reflux, and high blood pressure.
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Soumerai and his colleagues studied Canadians because although direct-to-consumer advertising is illegal in Canada, English speakers close to the border are ex- posed to U.
Information about direct-to-consumer advertising and the Charter challenge is available on Women and Health Protection's website (www.
The GAO report cited studies that suggested direct-to-consumer advertising has contributed to increases in drug spending and use.
Shirreff, "For Them to Know and You to Find Out: Challenging Restrictions on Direct-to-Consumer Advertising of Contraceptive Drugs and Devices" (2000) 58 U.
The American Medical Association recently declined to support such a ban, opting instead to conduct a study on the effect of direct-to-consumer advertising on patient care.
In addition to spending a vast amount of resources on Research and Development (R and D), the pharmaceutical industry is engaged in a substantial amount of marketing of their products, through both detailing to doctors and direct-to-consumer advertising to patients.
It features articles and reports on such topics as outcomes research, patient education, program evaluation, direct-to-consumer advertising of prescription medications, medication adherence, health systems reform, web-based pharmacies, reimportation, and health profession workforce issues.
But we are not convinced that all the questions have been answered well enough to justify a wholesale switch, just because once a day is spun as the thing to do, in direct-to-consumer advertising.
The impact of health care consumerism, the monumental impact of direct-to-consumer advertising, aging of the population and increased competitive pressures faced by providers require that hospitals develop a strategy to rein in these costs.
Contributors driving this concern include more direct-to-consumer advertising by those with vested interests in spurring utilization, and the backlash against managed care that has made this oversight more difficult, he said.
If you maintain healthy skepticism about drug ads, and ask your doctor good questions, you'll do well in this world of direct-to-consumer advertising.
The Chamber and MAP are targeting two critical components of this issue--generic drugs and direct-to-consumer advertising guidelines.