The impact of direct-to-consumer advertising
of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications.
2006) GAO-07-54 Prescription Drugs: Improvements Needed in FDA's Oversight of Direct-to-Consumer Advertising
The same NEJM study cited above mentioned that direct-to-consumer advertising
leads to medication overuse.
Physicians report on patient encounters involving direct-to-consumer advertising
Soumerai and his colleagues studied Canadians because although direct-to-consumer advertising
is illegal in Canada, English speakers close to the border are ex- posed to U.
What's more, "real spending on direct-to-consumer advertising
increased by 330 percent from 1996 to 2005.
As a major cost driver, direct-to-consumer advertising
is expected to have a strong negative effect on employee health benefits plans, as well as more generally affecting the sustainability of publicly funded health-care services.
Comments from other manufacturers indicate that they are not entirely convinced that direct-to-consumer advertising
is right for them.
In a recent analysis of TV direct-to-consumer advertising
, researchers found that most ads (82%) made factual claims and rational arguments for a particular product, but very few described causes, risk factors, or prevalence of conditions treated by the drugs.
But, they concluded, direct-to-consumer advertising
"often presents best-case scenarios that can distort and inflate consumers' expectations about what prescription drugs can accomplish.
Drug companies need more federal oversight when it comes to direct-to-consumer advertising
of prescription drugs, according to a recent U.
According to Caremark, the product pipeline for specialty drugs is flourishing, but their growing use is also being fueled by expanding applications of established products as well as increased promotion of the drugs through direct-to-consumer advertising