media marketing strategy

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media marketing strategy

A generic term for the use of media (e.g., mass communication) to market and/or advertise a specific strategy. For example, Humana (a HMO) used the strategy to generate an image of innovation and create a reputation for practising cutting edge medicine.
References in periodicals archive ?
The 'A' rating is based on Gundersen Lutheran's (Gundersen) solid and stable operating performance, leading market position, and well integrated delivery system strategy.
Based upon information obtained from this analysis, a retail delivery system strategy was developed to produce the desired result; financial centers that perform to their optimum.
He will be responsible for developing relationships that ultimately lead to the acquisitions, affiliations and partnerships that form the cornerstone of our integrated delivery system strategy.
Gundersen has been successful in leveraging its integrated delivery system strategy, which has allowed it to maintain a stable market share of 52% in the primary service area (accounts for 59% of admissions).
In addition, Parker will retain responsibility for developing a new corporate delivery system strategy for the retail bank and coordinating that strategy with better customer service programs.
Kramer's responsibility strengthens HMO Blue's commitment to its integrated delivery system strategy and brings significant managed care experience and seasoned local medical leadership to PHP's practice management team.
Marino will be responsible for the delivery system strategy, including provider contracting, value-based reimbursement, network operations, medical cost management, provider connectivity, contract analytics and provider profiling.
There is obviously no clear algorithm which will assist a manager to develop an optimal delivery system strategy.
Gundersen continues to be successful in leveraging its integrated delivery system strategy, allowing it to maintain a stable inpatient market share of 26.
Karpook has led engagements in the areas of economic and strategic planning, operational and clinical performance improvement, integrated delivery system strategy, post merger integration, supply chain operations and financial turnaround planning.
Verado's director of business development, Brad Renville, is scheduled to speak at the seminar and to discuss the importance of the company's information delivery system strategy and its state-of-the-art hosting environments.
Gundersen has been successful in leveraging its integrated delivery system strategy, allowing it to maintain a stable market share of 36.