media marketing strategy

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media marketing strategy

A generic term for the use of media (e.g., mass communication) to market and/or advertise a specific strategy. For example, Humana (a HMO) used the strategy to generate an image of innovation and create a reputation for practising cutting edge medicine.
References in periodicals archive ?
There is obviously no clear algorithm which will assist a manager to develop an optimal delivery system strategy.
Gundersen continues to be successful in leveraging its integrated delivery system strategy, allowing it to maintain a stable inpatient market share of 26.
The 'A+' rating reflects Gundersen's historically good operating profitability leading to sufficient liquidity, its strong market position, and its well-integrated delivery system strategy.
Gundersen has been successful in leveraging its integrated delivery system strategy, allowing it to maintain a stable market share of 36.
The 'A+' rating reflects Gundersen Lutheran's sound operating profitability leading to its solid liquidity, strong market position, and its well-integrated delivery system strategy.
Gundersen Lutheran has been successful in leveraging its integrated delivery system strategy, allowing it to maintain a stable market share of 36% in the primary service area.
The 'A+' rating reflects Gundersen's solid historical operating profitability, which has led to substantial liquidity growth, strong market position solidified by a well-integrated delivery system strategy, and loyal labor force.
The rating upgrade to 'A+' reflects Gundersen Lutheran's (Gundersen) solid historical operating profitability, which has led to substantial liquidity growth, strong market position solidified by a well integrated delivery system strategy, and a loyal labor force.
The 'A' rating is based on Gundersen Lutheran's (Gundersen) solid and stable operating performance, leading market position, and well integrated delivery system strategy.
Based upon information obtained from this analysis, a retail delivery system strategy was developed to produce the desired result; financial centers that perform to their optimum.
He will be responsible for developing relationships that ultimately lead to the acquisitions, affiliations and partnerships that form the cornerstone of our integrated delivery system strategy.