Email marketing is an essential component of any Demand Generation Strategy, yet marketers don't often grasp that Email Deliverability
and Compliance can significantly impact marketing ROI," states Carlos Hidalgo, CEO and Principal, ANNUITAS.
Many senders are still resistant to implementing the best practices that make email deliverability
more likely and more consistent.
The quiz features true/false statements challenging common email marketing myths, asks about ideal open rates, and as a bonus question, requests feedback on the deliverability
team at CakeMail (though respondents are warned they might not win if they answer this question incorrectly).
The latest release of Return Path's Deliverability
Monitoring Suite includes a new and improved Reputation Monitor providing first-time filtering intelligence and guides to fixing inbox deliverability
, a new product, Campaign Insight, that measures mobile, desktop and email viewership, and an enhanced Campaign Preview with new mobile rendering views.
The paper points out that while deliverability
is the responsibility of the email service provider (ESP), there are best practices that marketers can employ to stay current with anti-spam trends and technologies and help keep deliverability
StrongMail's ability to boost our deliverability
rates has had a significant impact on the performance of our campaigns.
Companies struggling for growth in today's economy know they need to get maximum results for their marketing efforts, but too many B2B marketers do not understand the critical role email deliverability
plays in the process of turning prospects into revenue-driving customers.
How and why ISPs measure recipient engagement and how it impacts deliverability
Reliable email deliverability
is the backbone of any successful Email Service Provider and we are excited to offer proven, value-added solutions like Bonded Sender to our customers.
The release of Adaptive Delivery heralds a new generation in deliverability
management," said George Schlossnagle, CEO of Message Systems.
There are things that both marketers and their email service provider can do to ensure deliverability
, such as fostering strong relationships with ISPs, putting in place sound permission practices and tracking and improving the deliverability
of their email.
Email On-Demand helps navigate these barriers through a combination of fully managed deliverability
features including throttling rules for the largest ISP domains, email authentication, suppression lists for bad addresses and complaints and IP whitelisting.